This article shows you our dedicated page for bargains, and especially to the running shoes not expensive. You will find examples with significant discounts.
Again often for VIPs of our programs, you do not have to pay a high price when you buy your sports equipment, and especially for running or trail shoes.
Cheap running shoes: an observation
The price Soars for running shoes. I remember that when I started running (more than 20 years ago pfffffff), the max price was 120-130 euros. Today, many models have exceeded 200 euros, and I think that in some time, we’re going to get closer with the symbolic bar of 250 euros.
Running in all these forms is also gaining on popularity. We see it very well in France, as the number of participants continues to increase. It is therefore a craze that brands have understood and are rushing to conquer.
Moreover, the number of new brands coming on the stands of the merchant stores, and who want a piece of the pie is huge. And there is not running or trail shoes that are concerned, it is also true for watches GPS, clothing, bags of trail, etc…
It is also a fad. Dress and wearing running shoes in the life of every day is commonplace. So, OEMs are playing both ways, because they know that a part of buyers will never practice, or very little running.
Cheap running shoes: why this increase?
Several factors must come into account when choosing affordable running shoes. If we’re being counsel for the brands, the speech would be to justify this increase by the cost of the research of new technologies. It is true, useful or not, these new technologies can bring to the riders or runners. For example, Boost from adidas technology enabled the brand to offer a better cushioning with a better bounce.
One could also argue that the price of oil, as well for manufacturing than for the transport of goods, also obliges to sell more expensive brands.
Cheap running shoes: a report to know
But how many are really worth our shoes? What is the share for brands? And distributors?
By doing a little research on the Web, I am immediately came across an interesting article, there is a report in 2009, drafted by an international organization: CI.
Of course, everything is in English (to put the site in Spanish also), so suddenly, vivid Google translation hehehe…
Nevertheless, very relevant data must be known. There is no doubt that since 2009, these data have changed, but this will give you an idea of the distribution in the price of a running shoe, for example, for a shoe of reference sold €100 and made in Asia, arguably, the following distribution:
. Raw: 8 euros
. Production costs: 2 euros (including 0.4 euro of wages)
. Margin of the manufacturer: 2 euros
. Transportation and taxes: 5 euros
. Advertising, marketing, sponsorship, other: 8 euros
. Depreciation of the costs of research and development: 11 euros
. VAT: 20 euros
. Margin of the brand: 13 euros
. The Distributor margin: 29 euros (remember to reduce this amount with the personnel costs, management, rents of premises, etc…)
I remind you that these data were calculated for an approximate 100 euro price. But honestly, how many shoes are sold to this base price? Very little now. For a model sold 150 or 200 euros, the margin of the brand and of the Distributor are much more important, especially since the costs of production and raw materials move no (or very little).
You tell me, and I see you come my little rascals, there are brands like Kalenji offering shoes running to 100 euros. Then I would say yes, but… Kalenji, through the Decathlon stores is both supplier and Distributor. It is the same for running or teaches Go Sport trail shoes.
Cheap running shoes: more recent studies
Running has the wind in its sails, we talk about on the news, radio (on RMC for example) emissions are devoted.
Shows like Capital are also interested in the phenomenon.
Moreover, Capital has published a folder in date 22/05/2015 (so most recent).
Here’s a quick summary:
Discipline is the third the most practiced in France behind swimming and fitness, according to the international Observatory of sports consumption of Essec. Only the running shoe market reached 405 million.
You can read the full article by clicking here.
There are even subjects of Bac pro with a topic such as the determination of the price of a trail Kalenji shoe.
Cheap running shoes: why it’s too?
Rightly or not, I believe that taking us for cash cows. 220 euros for a pair of shoes is too.
The price of oil is low, but that does not change.
Margins for the brands are important, or even huge when increasing significantly the price (which makes sense).
Manufacturing, costs of raw materials do not move, or very little from one model to another, there also, nothing can justify a significant increase in the price.
Cheap running shoes: our solution
I repeat often to members of our guide on shoes, you do not pay full price!
There are a multitude of codes promotions, sales, sales operations, purposes of series or some destocking throughout the year, it really is very very rare that you find a period where there is no discount.
, To keep “up-to-date” on recent business transactions. You need to review your favourite merchant sites, use Word-of-mouth.
Fortunately, we do it for you with our dedicated page that we update on a regular basis : so want to cheap running shoes ?
You will also find promos on GPS watches and electronic, material gym, cycling and mountain BIKING, etc…
And I repeat once again: no more pay full price! Long live the running shoes not expensive!
What are your tips for running shoes cheap? Share your experience in the comments below.
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Note: The links in this article pointing to I-run running shoes or other cheap are affiliate links. If you buy a product from them by following one of these links, I get a small commission that this increases the price you pay. This allows me to continue to offer free content and quality every week. Thank you!
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